Jillian: her best friend, despite their argument, is Mal Scott; her love interest and husband is Malcolm Lestrange, though there's still some feelings there for Mal Scott as well. She hates her ex-husband, Max Hoover, and admires her mother, Lucy Parker.
Frank: His best friends are his brothers, Patrick and Neil; I put Patrick for best friend and Neil as admired. :3 He loves Norah Rosenburg, and hates Trevor Arnold.
Mo: His best friend in Evergreen is Joe Bailor, and the love of his life is his baby daughter, Felicity. He doesn't really hate anyone -- though he's kind of angry at God at the moment -- and he has a deep admiration for Nettie's strength.
Verity: Alice Barlow is her best friend, and also one of the people she admires most. She loves her husband, Lucas Winthrop, and while it's not exactly hatred, she definitely distrusts Lucas' ex-wife, Michelle.