Member helleka is a translator from Finland who loves timeless fashions. Read on to find out more about her Finnish style!
Tell us about yourself and what you typically wear every day.
My name is Heidi, I'm in my thirties, and I teach foreign languages and also work as a translator. We don’t have a dress code at work so I can wear pretty much whatever I like. I’m more of a skirt or dress person, which is a bit unusual in a country where most women prefer to wear jeans or pants. I’m not into prints so a typical outfit would be a simple sheath dress, as unusual shoes as I can get away with and nail polish in atypical colours (I prefer blues and greens the most). I go running every evening so I spend a lot of time in sportswear, too.
Where do you live, and what trends are big there?
I live in southwestern Finland and at the moment we are still getting the occasional rogue snowstorm so people are still wearing their winter coats and boots. I’ve noticed people wearing brighter colours such as pink and oranges, florals and checked fabrics like gingham lately.
Describe your personal sense of style.
I have a mother and a grandmother who have always been very much into fashion, and I’ve grown up with fashion magazines scattered around the house. So, apart from my quirky shoes and nail polishes, I’m into classic and simple stuff. I have several vintage design pieces that I’ve gotten from my grandmother that I love to wear. I tend to buy investment pieces rather than high street fashion or mass market retailers such as H&M, so I’m not always good at following the latest trends.
What is your favorite brand/designer? What do like about that brand?
I don’t know if I really have a single favorite, but probably wear Max Mara, Armani and Ralph Lauren the most. I like classic pieces I can wear for several years and these brands make a lot of timeless pieces that are worth the investment.
Which celebrity has great style?
I love almost everything that Inès de la Fressange wears. She seems to the epitome of Parisian chic. Also, Jennifer Aniston has great, understated style that lets people focus on her as a person rather than the outfits that she wears. Olivia Palermo seems to get it right more often than wrong.
Read the full interview on the Polyvore blog: