Step 3: Hydrate | Protect. Improves resiliency and tone by: Increasing body firmness by 20% in ten minutes. Restoring maximum moisture. Patented, ultra-rich body cream keeps skin young young and supple. Vitamin C increases skin elasticity and radiance. Oat Beta Glucan and Soy Flour firm and tone the skin. Shea Butter provides intense hydration to dry skin. As a leader in research and development, Murad has long been at the forefront of skincare science. Applying insights from my skin research center, dermatology practice and the Murad Medical Spa, we continue this tradition. Ours is an Inclusive Health™ Philosophy, based on the Water Principle™, a comprehensive inside and out approach to optimal Skin Health and Total Wellness. Healthy skin is beautiful skin. My commitment is to provide you with the most advanced formulations and pharmaceutical grade ingredients to restore and strengthen your skin, allowing your healthy radiance to Shine Through... - Howard Murad, MD. Murad®. Where skincare meets healthcare. Dermatologist developed and tested. Murad does not test on animals. Scientifically Proven. Made in USA.