Skin Type: Dry, Sensitive Skin. Step 3: Hydrate | Protect. Rich moisturizing cream hydrates and protects to restore youthful skin. EFA's provide superior hydration. Soy Flour protects elasticity and softens lines. Lecithin strengthens cells to lock in moisture. As a leader in research and development, Murad has long been at the forefront of skincare science. Using insights from my dermatology practice and the Murad Spa, we continue this tradition. Ours is an inclusive health philosophy, a comprehensive inside and out approach to skincare. We know that healthy skin is beautiful skin. Our commitment to you is to provide products that create the best environment for achieving optimal skin health. - Howard Murad, MD. Murad®. Where skincare meets healthcare. Dermatologist developed and tested. Murad does not test on animals.