Black crepe-back satin sleeveless dress, center slit, concealed zip at back THE ROW, a luxury apparel and accessories brand by Ashley Olsen and Mary-Kate Olsen, was launched in 2007 with a simple mission to make the perfect luxurious T-shirt. Taking its name from the historic Savile Row, THE ROW's aim is to offer an updated concept of bespoke tailoring to modern-day classics. In five years since its inception, the line has expanded to include a complete range of sophisticated essentials, from the perfect pair of leather leggings and evening dresses to elegantly tailored knitwear and outerwear. In the Spring of 2010, THE ROW grew to include sunglasses. THE ROW's style philosophy overlooks trends, rather placing a sharp focus on clean, classic lines, ultra-refined silhouettes and the perfect fit. THE ROW apparel is predominantly manufactured in the USA with handbags and a selection of knitwear being made in Italy.