What it is: Professionally formulated, catwalk-inspired nail colors. What it does: This formulation has been specially created and developed using the latest professional technologies for instant and exceptional results. The formulation is long lasting, ultra glossy, and easy to apply so that you get the best possible results every time. All of nails inc. polishes and products are named after iconic places in the UK and streets in London in order to celebrate the brand's British heritage. The range includes shades such as "Piccadilly Circus," "The Mall" (where you will find Buckingham Palace), and "The Thames," the most famous river in the UK.