This Paul & Joe Mascara creates an alluring shadow around the eyes, accentuating the dimensions of the eyes and face. Makes lashes appear moist, voluptuous, and glossy-black all the way to the roots. Contains conditioning ingredients that care for delicate eyelashes. After being originally founded as a menswear company, PAUL & JOE expanded its ranges and in 2005 PAUL & JOE BEAUTE was born. A range reflecting the brand"s philosophy of ‘fun-loving sophistication", PAUL & JOE BEAUTE plays host to a range of cosmetics combining luxurious textures and colours all enclosed in retro modern packaging; each piece having its own personality, just waiting to be introduced to your dressing table.