'purity made simple' was created because it was philosophy's feeling that most cleansers were not getting the skin clean enough. Furthermore, they believe that you do not need a makeup remover and a toner to complete the cleansing process. Most cleansers are formulated to foam, push around, and hopefully rinse away dirt and makeup. 'purity made simple' was formulated to actually emulsify and dissolve dirt, embedded debris and makeup rather than creating a lot of foam without a lot of clean. You need this product if: You've tried a lot of cleansers but never found one you loved. You crave deeply cleansed skin. You want a cleanser that will multi-task for you (eye makeup remover, cleanser, toner). You wear a lot of makeup. Your skin is congested. Exclusive 4 oz. size. Winner of Allure magazines 'Best of Beauty Reader's Choice' award for Best Department Facial Cleanser, 2012. By philosophy.