Issues of self image and self-confidence affect many women, young and old, especially those that don't fit into the sometimes unrealistic standards of beauty that exist globally . Ouma Tema says she is inspired by the stories of iconic South African women such as Saartjie Baartman, who for a long period of time were shunned and even ostracized because their physical stature did not conform with the "norm". Ouma Tema is taking the fashion industry by storm targeting woman who are plus sized and are not really given options to fit their lifestyle where fashion is concerned.
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