What's the latest trend taking place in the Bay Area? It's that the smart girls are the queens of chic. San Francisco Magazine contributor Joanne Furio caught up with user widelyflung about how anyone on Polyvore can become a trendsetter. 

Check out the article here: http://www.sanfranmag.com/story/fashion-dot-com

And also, check out our interview with widelyflung:
http://blog.polyvore.com/2010/08/interview-with-widelyflung.html
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