Black Dagger Brotherhood series by J. R. Ward <3
Rhage ("Hollywood") is one of my favorites :)
He once gave in to wild, careless behavior, that led to shooting a barn owl. Their deity, who loves birds, cursed him to have a dragon emerge in times of high stress. Rhage tempers it with women and fighting - plenty of both. He is known to frequently be sucking on a Tootsie Pop, eat enough to feed a small village at meals, wear flip-flops around the house regardless of the season, drive a deep purple GTO, and have a very guy-centric DVD collection that includes Godzilla.
Rhage, you hunk of burning vampire. I'll enjoy the view, and blush thinking of the REST of that quote listed here.