This bright neon eyeshadow has been made by Rimmel London . The details include: a soft, silky formula with an intense, neon color designed to resist creasing or fading. ABOUT RIMMEL LONDON Rimmel London originated with perfumer Eugene Rimmel, whose experimentation with fragrance and love of color led him to cosmetics. Upon his death in 1887 his sons took over developing the extensive range of shades and textures. Today Rimmel London creates contemporary products with a professional finish, from eyeshadow palettes and mascaras to classic kohl eyeliners.