What it is: An ultra-nourishing, long-wearing formula, in a haute couture color. What it does: This extraordinary lipstick does what most long-wearing lip colors do not. It dresses your lips in voluptuous, long-wearing color, while simultaneously providing definition, moisture and nourishment to the lips. What else you need to know: Rouge Dior Lipcolor is available in luminous shades, each of which is luxuriously packaged in the House of Dior's signature Cannage pattern with a bejeweled Christian Dior emblem. Research results: -89% of women had more hydrated lips. -96% of women had improved definition on the lips' outline.