Beauty meets function in this everyday dream bag. The name comes from Primrose Hill London, a popular leisure city spot for our urban cyclists; cycling and resting near the hill-side village. The bag is designed with a pair of adjustable & detachable bridle leather straps that transform it from a handbag to a shoulder bag or a cross-body bag, then to a more casual rucksack style. This is how we like to wear it. Every last detail has been thought through to make this your perfect urban travelling companion for work or leisure. Premiere quality linen cotton blended water repellent canvas; vegetable tanned bridle leather both from Italy. Heritage family business, crafts work from London, made in England Each Jam Love London product represents many hours of traditional craftsmanship. Our canvas prints are manufactured using natural materials. Handle your print as if you were handling an original painting on canvas. Canvases can be cleaned with a damp cloth. Our leather has been carefully selected & tanned using vegetable oils. It is a natural leather & the surface will have slight marks & imperfections. This gives it a unique identity. Scratches and scuff marks may occur during use. If well cared for, all leather improves in appearance with age & use. Overtime, it will become a possession of which you will be truly proud, giving you years of loyal service.