What it is: a new generation of highly pigmented, long-lasting, exclusive shadows that reinvent color intensity. What it does: sephora mono eyeshadow has the perfect, high-payoff combination of brilliant color, an easy-blending formula, and endless versatility that will revolutionize your eye-makeup outlook and deliver show-stopping effects. This expert formula comes in three fabulous finishes: matte, glittering, and metallic shimmer. To create a scintillating look, prepare your lids to perfection with sephora collection's "tricks of the trade" eye primer, a sheer eye primer, for smooth, lasting, crease-proof eyeshadow application. Next, apply your color dry for a natural vibe or dampen your brush and apply wet for an all-out sophisticated stare. With 80+ shades to choose from, let inspiration be your guide and watch your makeup go from everyday to extraordinary. What it is formulated without: parabens. What else you need to know: what are you looking for in an eyeshadow? a paraben-free formulation that's safe for sensitive eyes? intensive pigment that offers smooth, homogenous, long-lasting coverage? an infusion of protective antioxidants? an unbeatable array of shades? look no further-you have arrived. Welcome to the world of sephora mono. Research results: in an internal consumer test conducted with 30 women using matte, glitter, and metallic-shimmer colors: -92% found it easy to apply. -87% Stated it has a homogeneous repartition. -82% Reported the texture to be extremely soft. -88% Reported a very good pay off. -73% Found it very easy to apply. -95% Found it to work well wet and dry. -90% Stated the wet application increases color intensity. -73% Reported long-lasting wear. -72% Stated that the color lasts all day long.