What it is: A retractable lip liner with a long-lasting, gel-cream texture to enhance the lip contour. What it does: This first-to-market creamy gel lip liner is softer than a traditional liner. It is formulated with a gel-cream finish for an enhanced, smooth look without dullness. The unique, soft texture of the non-drying formula glides over every curve with ease to create a fuller look and a color-matched base for lipsticks. The liner also comes with a built-in sharpener for easy application anywhere. What it is formulated WITHOUT: Parabens. What else you need to know: All shades were specifically chosen to pair with existing top-selling Rouge Shine and Cream lipsticks.