A liquid rouge that leaves lips as smooth as lacquer, with an intense colour and deep lustre. Creates the perfect 'speedy glamour' look. Brand : Shiseido. Effect : Moisturising. Lipstick Finish : Gloss. Featured articles This seasons' lipstick trends article Lipstick first gained popularity in 16th Century England, when Queen Elizabeth wore bright red lipstick made from a blend of beeswax and berries with a stark white face. Since then red lips have never failed to make a lasting impact, but lipstick colours and textures have come a long way since then. Here are our top picks of the best lipsticks around.