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  • It's Not Natural, It's Just Simple Food Branding Co-Opts Another Meaningless Word Fast Company
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    An American musician by the name of Charles Mingus was talking about tunes, but what he said applies easily to the recent emergence of the word "simple" in the branding of our food products and beyond. Said Mingus, "Making the simple complicated is commonplace; making the complicated simple, awesomely simple, is creativity."Let's take a look at exactly what kind of creativity is being nurtured around the water coolers of our cleverest ad agencies and top naming companies.
  • Fuck Yeah FOB Lyrics!
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    a bunch of people who forgot about this blog in 2010/2011 (oops) however tumblr just told me that this blog is now 4 years old and our boys are back so let's have some fun! Any ideas and contributions...

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