Rich Rose. What it is: Saturated shades of gloss with mirror-smooth shine that's never sticky. Why you'll love it: Inspired by photo gels found on set, this gloss starts with a clear, hydrating base free of traditional heavy binders (meaning no stick-factor), then it's infused slowly with bold pigments (unlike most glosses that are over-processed in a rush). Just the facts: Airy feel. Glassy finish. Vibrant color.