Imperceptible, skin-caring formula helps minimize the appearance of fine lines and wrinkles. With vitamin E. In a convenient tube. Gentle botanicals help soothe away puffiness. When applying Smoothing Creme Concealer, or any concealer, avoid the outer corner of your eye. Brightening this area can actually accentuate fine lines. Instead, apply around inner corner of eye, near nose, and to the under eye area. Blend carefully. All Estee Lauder concealers are fragrance-free and dermatologist/ophthalmologist tested. Color(s): barely mauve, smooth ivory, smooth light, smooth medium, smooth medium deep. Brand: Estee Lauder. Style Name: Estee Lauder Smoothing Creme Concealer. Style Number: 15012U. Available In Stores.