What it is: A highly pigmented liquid lipstick that's weightless on the lips and delivers long-lasting results.What it does: This creamy, full-coverage lip color provides intense moisture with bold, long-lasting pigment to stay in place for up to six hours of continuous wear. The comfortable texture feels weightless on lips and its color-rich formula does not bleed or transfer. Enriched with vitamin E and avocado oil, Stay All Day® Liquid Lipstick hydrates and softens lips so they look and feel beautiful.