Style @britmorin for the TODAY show
Brit Morin (born December 6, 1985) is an American entrepreneur and founder and CEO of Brit + Co., an online DIY community/e-commerce company based in San Francisco. She serves as tech correspondent for Katie Couric’s talk show Katie and is a DIY and lifestyle contributor to the Today show. She has been featured in publications such as Lucky, Glamour, People StyleWatch and Parade. Morin has been called Silicon Valley's "geek-chic answer to Martha Stewart” and the first “app-lebrity.”
Morin was born in San Antonio, Texas. She studied business and communications at the University of Texas at Austin. She has been described as "methodical and curious," reading books and experimenting with trial and error to teach herself everything from sewing to cooking.
After graduation, Morin moved to Silicon Valley. She worked at Apple on iTunes and later spent four years at Google, where she worked on projects such as Google TV, Google Maps, Google Search, and iGoogle.
In 2011, at age 25, she left Google to start Brit + Co., which is described as “an online platform and e-commerce company that inspires and enables the digital generation to make.” The Brit + Co. Web site offers technology and product reviews as well as DIY projects called Brit Kits, which TechCrunch described as "monthly deliveries of boxes full of materials for making the most popular DIY crafts and projects featured on Brit + Co.’s 'creative living' editorial site." Within a year after Brit + Co. was founded, Morin had built an online following of 2.5 million people.
Venture capitalist and former BabyCenter president Tina Sharkey, who is also an investor in Brit + Co., has credited Morin’s success to her years in corporate technology:
Brit's pop, fresh and building a bridge to the mass market for the Etsy generation. Martha Stewart is different. Brit's doing something much more functional, aiming it at a very tech-savvy population.
Morin is a member of Women at NBCU's Digital Advisory Board and an advisory board member for Rally.org and Threadflip.com. In June 2012, Forbes magazine named Morin among its "Up-And-Comers." Morin was among Elle magazine's six "million-dollar babes" in 2013.