Modern Lip Color uses a highly advanced pigment-delivery system that uniquely attaches high impact pigments to soothing base molecules, giving you a true, one-swipe color application and four hours of vibrant, extended wear. Vitamin C increases collagen levels and provides antioxidant protection to maintain youthful plumpness and repair the effects of UV exposure and other environmental damage, while 10% shea butter continuously hydrates the lips. Lips are left nourished and show-stopping. The next generation of lip color has landed! Paraben-free. 0.15 oz. By Sunday Riley.