Modern Lip Color uses a highly advanced pigment delivery system, which uniquely attaches high impact pigments to soothing base molecules, giving you a true one-swipe color application and 4 hours of vibrant, extended wear. Vitamin C increases collagen levels and gives anti-oxidant protection to maintain youthful plumpness and repair the effects of UV exposure and other environmental damage, while 10% shea butter continuously hydrates the lips. Lips are nourished and show-stopping while providing extended wear. Paraben free. The next generation of lip color has landed.