What it is: An easy-to-use, Tourmaline-infused hair dryer. What it does: The T3® Veloce Dryer is the perfect intro into a collection of ground-breaking hair dryers that have led the way in Tourmaline hair care technology. T3 patented technology infuses Tourmaline into the dryer's components which, when heated, emit maximum levels of negative ions and far infrared heat. Heating the hair from the inside out, this lightweight dryer accelerates water evaporation while locking in moisture and sealing the hair cuticle to reduce frizz. The result is a 40% reduction in drying time over conventional dryers and a silky, shiny finish.