What it is: A waterproof 12-hour smoothing eye shadow primer that locks eye shadow in place. What it does: This primer acts as a smudge-proof base for shadow while preventing fallout and migration of color. The universal shade glides on easily and powers through the day into the evening for 12 hours of perfect wear. What it is formulated WITHOUT: Parabens. Sulfates. Synthetic Fragrances. Petrochemicals. Phthalates. GMOs. Triclosan.