tarte introduces it’s very first long-wear, clay-infused lipstick. A unique blend of emollient-rich butters (mango, avocado and shea) is encapsulated in this tarte12-hour power™ formula to achieve rich, vivid, and long-wearing color that applies smoothly and won’t fade away. Product Performance: This high cushion lipstick keeps lips moisturized all day long, minimizes the appearance of fine lines, and stops feathering in its tracks to give lips a perfect, plumped-up appearance, and long-wearing color that applies smoothly and won’t fade away. Powered By: Amazonian clay: restores the lips’ natural moisture content with nourishing and hydrating properties Mango: extracted from mango fruit kernels, provides emollient and regenerative benefits to soften lips