What it is: Tarte's first long-wearing, clay-infused lipstick. What it does: Achieve rich, vivid, and long-wearing color that applies smoothly and won’t fade away. Always hydrating and never drying, this high-cushion lipstick keeps lips moisturized all day long, minimizes the appearance of fine lines, and stops feathering in its tracks to give lips a perfect, plumped-up appearance. Thanks to nature’s most perfect ingredient, Amazonian clay, fade-free color stays in place all day, so there’s no need to continuously reapply or worry about smudging and budging. Amazonian clay also restores the lips’ natural moisture-content with nourishing and hydrating properties, imparting amazing color and restoring skin’s wellness. What it is formulated WITHOUT: Parabens. Sulfates. Phthalates. What else you need to know: This lipstick is available in a range of shades from a pinkish nude and light pink to the all-out bright pink, coral, and bold red. A unique blend of emollient-rich butters (mango, avocado, and shea) is encapsulated in this proprietary natural formula to achieve rich, vivid, and long-wearing color that applies smoothly and won’t fade away. Research results: Clinical results showed up to 12 hours of perfect wear time.