What it is... Achieve rich, vivid, and long-wearing 12-hour color that applies smoothly and won't fade away. Always hydrating and never drying, this high cushion lipstick keeps lips moisturized all day long, minimizes the appearance of fine lines, and stops feathering in its tracks to give lips a perfect, plumped-up appearance. Thanks to nature's most perfect ingredient, Amazonian clay, fade-free color stays in place all day so there's no need to continuously reapply or worry about smudging and budging. Amazonian clay also restores the lips’ natural moisture content with nourishing and hydrating properties to not only adorn lips but to treat them to skin wellness. Skinvigorating™ benefits: Maracuja oil: Has been known to replenish, rebuild and brighten skin. Firmer: Nutrient-rich essential fatty acids repair & rejuvenate skin. Brighter: Vitamin C awakens skin for a healthy, radiant complexion. Smoother: Moisture-rich formula replenishes & hydrates skin.