What it is: A natural lip stain that is clinically proven to increase lips' moisture content by 6000%. What it does: After 10 years the wait is finally over. These much-anticipated natural lip stains are an extension to the bestselling and award-winning cheek stains. Just like the iconic cheek stains, each emotive, peppermint-infused shade smoothly glides on lips for a natural flush that will stay all day. So say goodbye to reapplying your lip color throughout the day and say hello to a gorgeous pop of color and hydration that lasts. What it is formulated WITHOUT: Parabens. Sulfates. Synthetic Fragrances. Synthetic Dyes. Petro-Chemicals. Phthalates. GMOs. Triclosan. What else you need to know: The old meets the new with the infusion of our high-performance natural LipSurgence™ technology which is clinically proven to increase moisture content by an astonishing 6000%. This proprietary blend effectively increases skin's water content for a plumped up appearance leaving lips defined, smoothed, and hydrated. The result is naturally fuller, healthier lips without any irritation or stinging. Like the cheek stains, each shade of these natural lip stains will leave a natural hint of tint that will last throughout the day. These shades are great to wear alone or pair with your favorite Tarte lip gloss. This product is free from animal testing, formaldehyde donors, oil, talc, MEA/ DEA/ TEA.