theBalm® theBalm 'Cheater!®' Mascara
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  • Too Faced LashGASM Mascara
    What it is: Get lashes with unbelievable definition. The vitamin-rich, creamy formula penetrates for high-color absorbency and exaggerated lash length that's unbelievably luscious. Multiple rows of flexible yet firm molded bristles are designed with micro-hooks that grab each and every lash for a gorgeous, clump-free application. Black.
  • Shiseido Full Lash Volume Mascara
    Unstoppable volume and clump resistance. A dramatic, flexible volume mascara that creates a natural-looking curl with a soft finish. Designed with Shiseido's original innovative 360 radial brush that deeply grabs lashes at the roots, this innovative, luxurious mascara separates and covers lashes for a stunning fan effect. Black.
  • FusionBeauty LashFusion XXL Extreme Volume + Long Term Growth Mascara, Black 0.39 oz (12 ml)
    Unique complex of ingredients offers extreme volumizing effects and encourages lash growth resulting in 3 X more volume in just 15 days! Features & Benefits: Rich, creamy formula features a large, multitasking brush for intensive drama in just one coat. Nutrient-rich formula conditions and promotes healthy lashes. Paraben Free.
  • Giorgio Armani Black Ecstasy Mascara
    Introducing Black Ecstasy Mascara, the ultra-black total effect mascara from Giorgio Armani. The cylindrical and multi-directional brush captures and coats every lash with 4 patented multi-effect waxes for quick application, volume, length and curl. The formula features an exclusive color boosting polymer for the most intense black.
  • NARS Audacious Mascara
    Intensity for the making. Control for the taking. From instant definition to blindsiding impact, every layer multiplies. Amplifies. Mesmerizes. Designed with over 200 molded bristles and lengthening hooks, NARS’ lash-catching brush evenly grips and coats lashes from roots to tips. Simultaneously separates, lengthens, and amplifies. Its tapered tip finishes off the inner and outer reaches of your imagination, while enhancing lower lashes. An extraordinary balance of suppleness with staying power, this uniquely fluid first-to-market formula offers extreme buildability. Lightweight. Long-wearing.
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  • Anastasia Beverly Hills Lash Genius Waterproof Topcoat Mascara
    Waterproof when you want it to be. Lashgenius Waterproof Topcoat instantlywaterproofs, refreshes, and protects anymascara all day, without the typical dryingor clumping. Its advanced, lightweightformula glides on smooth, dries quickly, and gives your lashes a touchably softlacquer finish that lasts all day. Take yourlashes to the top of the class. Clear.
  • Too Faced Better Than Sex Mini Mascara
    The Better Than Sex Mascara Hourglass-Shaped Brush was designed after discovering the bust-waist-hip ratio of an iconic silver screen Blonde Bombshell held the secret to the perfect brush silhouette that separates, coats and curls each lash to voluptuous perfection. One coat of the carbon black, collagen-fueled mascara formula and lashes are full, defined and stretched to unbelievable lengths. Two coats and lashes are even more luscious, curled and dramatic. Three coats and achieve the most inte Black.
  • theBalm What's Your Type? ""Tall, Dark, and Handsome"" Mascara, Black 0.33 OZ (10 ml)
    Tall, Dark, and Handsome. Talk about an overachiever! This sleek, non-clumping mascara achieves great lengths that last all day. Specially formulated with Panthenol, Olive Wax, and Rice Wax, "Tall, Dark, and Handsome" works to condition, strengthen, and sweep you off your feet. This "total package" features a brush specially designed to ensure you get the length you want, with a flawless finish that won't smudge, budge or leave you wanting. You (and your lashes) have finally met your perfect match.
  • Lancome Définicils Natural Yet Noticeable Lashes
    The number 1 mascara for over 16 years! For lavishly long, perfectly defined lashes, this iconic award-winning mascara provides the ultimate in separation. Carefully selected polymers coat each lash from root to tip, to help lengthen and outline each lash for unmatched definition. This best-selling mascara's unique brush applicator has specially grooved bristles that hold the perfect amount of product for gradual, even application every time. Benefits: Delivers longer, high-definition lashes instantly. Perfectly lengthens and separates lashes for natural look. Ophthalmologist-tested. Fragrance-Free. Suitable for contact lens wearers. Technology Bio-selective polymers cling to the lashes through electrical attraction. Bristles are placed in “hedgehog” pattern. Each bristle is grooved to hold the product, allowing gradual application and even spread of the formula.
  • tarte best in faux lash extending fibers + deluxe lights camera lashes mascara
    Achieve all the drama of lash extensions at home with this revolutionary eye routine. These lightweight, black sculpting fibers seamlessly build on your own lashes to achieve a naturally voluminous, luminous look in 3 simple steps. All it takes is 3 simple steps to achieve flawlessly full and fluttery lashes without traditional extensions: black.
  • theBalm What's Your Type? Body Builder Mascara, Black 0.4 oz (12 ml)
    The Body Builder. This long-lasting, clump-free mascara boasts a highly pigmented formula and deep-black finish that won't smudge, smear or weaken throughout the day. Specially formulated with Vitamin E, Panthenol, and Bamboo, "The Body Builder" works to condition and stregthen lashes to their fullest and foxiest. It's just what you need to build impressive body, without breaking a sweat.
  • Smashbox Photo Op Eye Brightening Mascara 0.3 oz
    Hey, bright eyes! Our 3-in-1 eye-opening mascara features a long-wearing formula that curls, an innovative brush that lifts every lash, and Blue Prism Technology that brightens for a totally wide-eyed effect. Brightening Black.
  • PUR Cosmetics Big Look Waterproof Mascara, Black 0.17 oz (4.8 g)
    Rain or shine, take your lashes to the extreme! Made with Argan Oil - a revolutionary ingredient, loaded with lash-loving omega fatty acids, vitamin E and antioxidants - Pur's waterproof mascara evenly coats each lash in beautiful, budge-proof colour. Go big with our exclusive, clump-resistant wand, ensuring a smooth, no-mess application - even in tough inner corners! Features & Benefits: Nourishes and moisturizes lashes. Protects lashes from free radical damage. Resists smudging (adhesion agent) Lengthens the look of lashes. Made in USA.
  • The Balm What's Your Type The Body Builder Black Mascara
    The Balm What's Your Type The Body Builder Black Mascara is the stud-liest mascara around! This Panthenol, Bamboo, and Vitamin E-enriched formula strengthens and conditions. Volumizing brush pumps and lifts your lashes to max volume. Each tube contains .4 fl oz of mascara. Paraben and Cruelty Free! Ingredients: Water, Sorbitan Olivate, Carnauba Wax, Rice Bran Wax, VP/VA Copolymer, Stearic Acid, Glycerin, Hydroxyethylcellulose, VP/Hexadecene Copolymer, Sorbitol, Aminomethyl Propanol, Tocopherol, BIS-PEG PPG-16/16 Dimethicone, Dimethicone, PPG-17/IPDI/DMPA Copolymer, Panthenol, Isopropyl Myristate, Caprylyl/Capric Triglyceride, Bambusa Vulagris Extract, Phenoxyethanol, Idopropynyl Butylcarbamate, Iron Oxides. Made with Love in the U.S.A.
  • Smashbox Travel-Size Full Exposure Mascara
    Inspired by the on-set technique of layering a lengthening fiber mascara over a volumizing formula, Smashbox's studio-tested mascara exposes your longest, fullest lashes - now in a travel-size! No clumps, no flakes. Just maximum-impact, scene-stealing lashes. Starting at the base of lashes, sweep mascara up and out. Apply a second coat for added fullness and length. For best results when layering more than one coat, don't let the product dry completely; build mascara while the product is still s
  • Lancome Cils Booster Xl Vitamin-Infused Mascara Primer
    Give your lashes an XL boost. With just one sweep, this innovative mascara primer glides on and evenly coats and smoothes your lashes to maximize the results of your favorite Lancôme mascara. The magic behind this mascara base is the conditioning formula featuring micro-fibers and Vitamin E to add extra length and thickness to your lashes for added visible performance to your mascara. Benefits: Lengthens and thickens lashes without clumping. Maximizes the results of your favorite Lancôme mascara. Protects and conditions lashes. Smoothes eyelashes by coating them thinly and evenly emphasizing even the shortest lashes. Intensifies color of your favorite mascara. Technology Micro-Fibers. D-Panthénol and Vitamin E. Triangular, thin-shaped brush. Provides a white base for mascara to cover.
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  • theBalm What's Your Type - Body Builder Mascara
    Boy Builder Mascara by theBalm Pumps up lashes to give lift Formulated with Vitamin E, Panthenol and Bamboo Strengthens and conditions the lashes.
  • Lancome Definicils High Definition Mascara
    Lancome and Jason Wu invite you to step on to the runway for their second collaboration. Inspired by the midnight floral pattern in Jason's pre-fall fashion, this makeup collection combines romanticism with a hint of dark glamour in all new eyeshadow palettes, lipsticks and nail polish. For lavishly long, perfectly defined lashes, this iconic award-winning mascara provides the ultimate in separation. Carefully selected polymers coat each lash from root to tip, to help lengthen and outline each l Black.
  • PUR Cosmetics Impact+ Mascara 0.17 oz (5 g)
    Take Your Lashes to Luscious New Lengths. A nourishing mineral mascara with endless build and enviable intensity. Building on our popular Triple Impact formula, Impact+ evenly coats each lash in bold, budge-proof colour rich in volumizing vitamins and conditioners for a high drama look fit for your life. Features: Buildable formula lets you control the intensity. Lengthens, thickens and curls better than ever. Hydrates for naturally healthy looking lashes. Free of synthetic dyes.
  • theBalm theBalm Cheater Mascara
    theBalm Cheater Mascara 0.2 oz. A volumizing mascara for fuller lashes. theBalm Cheater Mascara
  • Fashion Fair Bold Lash Mascara
    New bold mascara delivers volume and length. Dense black formula. Waterproof and smudge resistant. Long lasting. Impeccable definition. Black.
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  • Elizabeth Arden Ceramide Lash Extending Treatment Mascara
    Our first-ever mascara with ceramide triple complex (Ceramides 1, 3 & 6) plus vitamins to help reinforce and restore lashes' natural protective barrier. Protein-based complex Keravis helps fortify, lengthen, define & revitalize lashes. Won't smudge, flake or clump.

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