Formulated with a special combination of folic acid, menthol and vitamin C, the luscious Plump Your Pucker glosses increase blood flow to the lips and reduce the look of fine lines. But the lip-building benefits have only just begun! An additional ingredient, Maxi-lip, works cumulatively to encourage lasting fullness. Be prepared for a pouty pucker after 30 days! 0.25 oz. By theBalm.