This dramatically thickening, intensely black, buildable mascara with its revolutionary hourglass brush loads, separates, and lifts each lash to deliver the thickest imaginable fringe. Directions: Holding the brush horizontally, place the bottom of the hourglass at the roots of the lashes. Press and wiggle the brush back and forth, continuing to apply through lashes until you reach the tips. Turn the brush diagonally and using the top of the hourglass catch and extend the inner and outer lashes. With the wand upright gently brush the lower lashes. The luxurious formula stays just-applied looking all day without clumping, smudging, or flaking.