Masayoshi Toda (patternmaker), Tamio Yone (planning and production) and Yusuke Wakabayashi (sales and planning) launched the “beautiful people” brand in 2007. Led by Kumakiri, this four-man team made their debut at the Tokyo Collection in 2010. The brand is well known for its signature kids' series designed to complement their adult lines. They opened their first flagship store in Tokyo's Minami Aoyama district in 2011. www.beautiful-people.jp. 100% cotton. Machine wash cold. Imported.