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Introducing 1969 — Gap's new line of premium jeans
Gap's new collection of premium jeans is all about the perfect fit - it fits your lifestyle, your budget, your mood, your personal style. It was born to fit you.
Gap invites you to help celebrate the launch of 1969 by entering the Jeans Challenge: What were you born to do?
Use Gap jeans to create an outfit inspired by your answer.
Design with your dreams, aspirations, and passions in mind. Were you born to be a dancer? An explorer? A rock star? Show it in your outfit! Make sure to title your set "Born to ___" (filling in the blank with what you were born to do). After publishing your outfit, enter it into the contest by clicking the "Submit" link below.
The 5 most inspirational outfits will be chosen by the Gap team based on their creativity, aesthetic appeal, stylishness, and how well they showcase Gap denim. The winners will each receive $100 Gap gift cards and all of the outfits will be featured on Gap’s Facebook fan page.