Urban Decay is all for the joys of baking - just never in the sun - which is why they created Baked Bronzer. Explore the tantalizing range of shades and finishes if your objective is alluring sun-kissed skin that looks totally natural! This super fine powder is baked on a terra cotta disc for 24 hours and then hand-finished by a factory full of motherly Italian women. P.S. - The new packaging with the exotic Moroccan-inspired moon and stars motif still contains the same formula Urban Decay has built this product's following on. Selecting the shade you want is now even easier because variations in the color of the compact correlate to the color inside. Tips: Apply dry with a fat brush for a light dusting of summer sun, or use it wet with a sponge for a deeper St. Tropez shade. Because the formula is cooked, not pressed, the powder returns to a micro-fine feel after being wet - without glazing! Shade Descriptions: Baked: bronze shimmer Gilded: bronze shimmer w/veins of gold Toasted: matte - no shimmer "