Half Baked - Medium Bronze. Richer and smoother, Urban Decay's velvety formula delivers insane performance. Urban Decay’s mind-blowing formula delivers unmatched performance in a stunning array of shades. We created an Eyeshadow formula that will blow your mind. Formula Benefits: Soft, amazingly velvety texture. Rich, dense and decadent color. Smooth, uniform pigment distribution and blendability. Long-lasting, crease-free wear. The secret to the new formula is our Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Color that stays on your lids. Sparkle that doesn’t fall. And a velvety, suede-like smoothness and blendability. This amazing technology works for every shade and finish. Every Urban Decay shade goes on silky, blends easily and stays put. Inspired by NYC subway tokens, our gorgeous gunmetal compact allows you to pop your shadows out, and pop them into a Build Your Own Palette. (It’s easy no melting, magnets or breakage.).