What it is: A palette of 10 eye shadows, plus a full-size 24/7 Glide-On Eye Pencil and a travel-size Eyeshadow Primer Potion, for creating a range of smoky eye looks. What it does: An Urban Decay take on the always-popular smoky eye, this 10-shadow palette includes traditional black and gray, as well as modern-colored hues for smoky eyes. Each velvety shade features Urban Decay’s new shadow formula and proprietary Pigment Infusion System™, allowing infinite depth to your eye looks, whether you commit to all-out nighttime smoky or just apply a hint of sultry smudgy color for daytime.