Curl makes a lady. Sculpt your lashes with perfectly sexy curves to feel instantly prettier-than-pretty. Our formula boosts curl, separates lashes, and literally crafts each one into an expertly-shaped, battable set. Part of the secret lies in our molded and curved new technology wand that shapes lashes AND holds curl effectively throughout the day. Even more impressive are the incredible conditioning ingredients in our formula - packed with glycoprotein for lash thickening, moringa seeds to help with curl definition, and Meadowfoam seed oil and Shea Butter for conditioning and smoothing. Take that. We'd probably love this mascara not matter what the tube looked like.... But in the spirit of looking pretty we put it in a stunning mirrored gunmetal tube, embellished with swirling black scrolls. Go on with your pretty self.