Introducing a pure new scent, a drop of verbena sourced from Africa, a drop of good will. pureDKNY supports local communities by taking small steps to help make a difference, pure and simple. A citrus green floral scent with a naturally derived verbena accord. By Donna Karan. pureDKNY is partnering with CARE by investing in their Access Africa program, which provides people access to financial services that can enable them to break the cycle of poverty.