vodka cocktail recipes Cosmo
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  • recipes
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    That grill’s not just for dinner: We’ve concocted 5 hot cocktails that use grilled ingredients (like pineapple, peach, and lemon) for a one-of-a-kind smoky kick
  • Before After Sunkist
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    CBX, a brand agency based in New York City, recently collaborated with Dr Pepper Snapple Group to refresh the packaging graphics for Sunkist® Soda, the number-one orange soda brand. Introduced in 1978, Sunkist Soda was once known for its California style. Prior to engaging CBX, Dr Pepper Snapple Group recognized an opportunity to reposition the Sunkist Soda brand, going back to its “fun in the sun” roots and targeting teens with a bull’s-eye age of 16 years, in order to better differentiate from competitors within the orange segment. There was then the opportunity to better align the packaging graphics with the revised brand positioning – “Sunkist Soda lets you shine.” CBX was engaged for this challenge. “Since 2008, our packaging has been missing the original sun graphic, an equity that has been present for much of the brand’s history. Without it, we lost a connection to our California beach story and lacked differentiation within the orange segment,” Eric Blackwood, Director of Brand Marketing, Core Flavored Soft Drinks at Dr Pepper Snapple Group.
  • Seaside Sips 21 Global Beach Cocktails
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    Libations have long been associated with travel to far–flung coastlines. In 1609, when explorer Henry Hudson alit upon the shores of the river that today bears his name, he claimed to have encountered gnomes there who plied his crew with a potent brew that transformed them into beady-eyed little folks, too. During Prohibition, Americans flocked on European cruise ships to the Caribbean, where they could sip their fill of rum-based cocktails. Today, the world over, beaches are the locus of booze–filled frolics. Some beach drinks—minimalist concoctions like the Israeli favorite, arak and grapefruit—reflect summer's drive toward ease. Others, such as the Singapore Sling, are more elaborate, evoking the alleged exoticism of their native locales with tropical juices and spices, multiple liquors, and elaborate garnishes. However it is made, a beachside cocktail sets the summer-vacation mood and cools the sun's heat. —Rosie Schaap
  • Orangeade
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