The color WHITE symbolizes innocence and purity. White is often worn in the summer because it appears light and fresh and helps to stay cool by reflecting sunlight. White is popular in fashion because it is light, neutral, and goes with everything. Doctors, nurses and funnily also sales people behind cosmetic counters wear white to imply sterility and cleanliness. White reinforces the intensity of colors it is combined with. 


POSITIVE // Clean, fresh, innocent, progressive, exclusive. 
NEGATIVE // Cold, colorless, sterile.

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