Wonderstruck is inspired by Taylor's personal life experiences. Just like her creative approach to songwriting, every element of the brand is authentic. With its eclectic and traditional aesthetic, Wonderstruck's bespoke identity brings to life all that is special about Taylor. A charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence. Alluring: The flawless beauty of freesia, apple blossom and raspberry sparks a swirl of vibrancy and feminine allure. Authentic: In the heart, a sweet surprise of blissful vanilla is embellished by airy, sun-drenched honeysuckle and white hibiscus. Engaging: Notes of golden amber and sandalwood are woven with a kiss of lush peach. By Taylor Swift.