Details Heroic, forbidden, passionate, seductive, scandalous. An iconic Couture color, red projects all its theatrical panache in a matte, stretch-leather look that rocks! The "stretch" texture espouses and adjusts to the lips, leaving them supple, smooth, and radiant. Formulated with Colorevel technology, Rouge Pur Couture, The Mattes ensure a matte, sensually sleek finish and color fidelity for a full 6 hours. Available in iconic, "rock & chic" shades for all skin tones.