Through the magic of water and a revolutionary new process, Yves Saint Laurent pushes the limits of color with Pure Chromatics, a new generation of eye shadows. Real makeup artist magic is made easy with six emblematic harmonies that captivate the eyes. The Power of Water: Exclusively by YSL, the new water-process technology is the latest discovery in color, allowing pigments to be more intense and metallic than ever before! Use wet for a chromatic transformation and expect the unexpected. Water does not dilute but enhances color pigments in Pure Chromatics. When used wet, the water re-hydrates the eye shadows and gives full intensity to their pigments. The effect is that the satiny powder transforms into a luxurious cream while pearls shine with a metallic finish.