Through the magic of water and a revolutionary new process, Yves Saint Laurent pushes the limits of color with PURE CHROMATICS, a new generation of eye shadows. Real makeup artist magic is made easy with emblematic harmonies that captivate the eyes. THE POWER OF WATER New water-process technology, exclusive to YSL, is the latest discovery in color for pigments more intense and dramatic than ever before! USE WET FOR A CHROMATIC TRANSFORMATION Expect the unexpected. Water enhances color pigments in PURE CHROMATICS. When used wet, the water activates the pigments and gives full intensity to their color. The effect is the satiny powder transforms into a luxurious cream while pearls shine with a metallic finish. Pure Chromatics Holiday Collector is the perfect accessory for the Holiday season. Limited edition Arctic Night palette with a glamourous sequin pouch. This new shade captures the essence of sparkling winter grey snow for a smoky charcoal harmony to achieve a mysteriously enchanted look.