The ultimate luxurious mascara for a false-lash effect in our deepest black color ever, for a dangerously glamorous look. Noir Radical takes our must-have industry-leading mascara, Volume Effet Faux Cils Luxurious Mascara, to a new depth with mineral pigments more intense than traditional iron oxide black pigments, to achieve the blackest black, deep and powerful. Winner of WWD magazine's 'Prestige Brand of the Year' award; 2012. By Yves Saint Laurent.